The X Factor For Excellence
The X Factor refers to that indefinable ‘something’ that makes for star quality.
Excellence is the state of being outstanding – of being or acting in such a way that others sit up, take notice and remember. It isn’t about needing to be noticed, it’s about exceeding people’s expectations and offering something truly worthwhile.
John W Gardner, the late American writer and secretary of health, defined excellence as ‘doing ordinary things extraordinarily well.’ To this, Perry Paxton adds, ‘Excellence is in the details. Give attention to the details and excellence will come.’
Technical mastery of skills is no longer enough to stand out and be truly memorable. Everyone in these highly competitive times is good. The X factor is about being extraordinary. This doesn’t happen through chance or luck. There is a science – specifically a neuroscience – to success.
The X Factor for Excellence is for individuals and organisations who want to be truly remarkable – in business, in performance and in reputation.